Retail Concepts & Branding

As a retailer you want loyal customers who buy more frequently and enthusiastically recommend your store. This requires a store concept, an individual retail brand, which does not leave these success criteria to chance. With me, stores become inspiring places and the first choice for your customer. Through your individual assortment, your added value services, your overall brand appearance. All to reach more economic growth and develop customers to become fans.

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Expansion Strategy & Implementation

The right location is crucial for all retail stores. In times of digitization, intelligent spots are more important than just generating frequency. It is about making costs planable and also increase the quality of the store’s impact.
I develop your new, or strength your existing, expansion concept with an individual touch. Always with a clear focus on your brand and economically smart in every single location.


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Speeches & Key Notes

Whether to eight or 800 listeners: I am not a lecturer, but speak as a native retailer with a mission to encourage store owners and managers. I lead my audience graphically through the exciting retail trends of today and tomorrow.
I present success stories of stores and retail brands that have already gone the way into their future and continue to grow. Get in touch to book an individual speech for your event.


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Alexander has helped us as a very committed project partner with both his strategic and operational work and his network contacts to relaunch and expand our stores successfully. His great expertise in the textile market as well as in the choice of location distinguishes him.
Ingo Bittner
(Head of Marketing & Sales) Hess Natur-Textilien GmbH
Store owners who want to carry doing everything as usual, because it is always done so, should stay at home. Those who have the courage to change and who are open for inspiration, stimulation, productive exchange and criticism - for those the seminar by Alexander von Keyserlingk is a duty.
Peter Kolling
(Owner) Proust Wörter + Töne, Essen
Mr. Keyserlingk scored several times with his presentation at our annual Entrepreneur's Convention: Technically strong, practicable and then compellingly presented. Thank you very much!
Bettina Höner
(Head of Marketing) EK/servicegroup, Bielefeld

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